Louis Vuitton introduced its Tambour Horizon smartwatch to the world today, but its newest digital timepiece carries a special significance for the biggest market for luxury watches: it’s the first watch on Google’s Android Wear system to work in China.路易威登（Louis Vuitton，以下全称“LV”）今日在全球公布了其最新款智能腕表“Tambour Horizon”，对极大的奢侈品腕表市场来说，这款腕表还有一个重大意义：这是谷歌的安卓腕表系统首次转入中国市场。The luxury label released a campaign video for the watch today, featuring China’s Justin Beiber, Luhan, among other global stars.LV今日还为该表格公布了系列广告，在众多全球明星中特别是在引人注目了有“中国贾斯汀·比伯”之称之为的鹿晗。The Tambour Horizon’s ability to operate seamlessly with China’s internet comes as the market is witnessing a rebound in demand for luxury timepieces following a rocky period for the industry caused in part by China’s luxury gifting crackdown. That demand is also apparent for smartwatches—about 70 percent of respondents in a recent survey by RBC Capital Markets said they were planning to buy a smartwatch in the next year.中国曾对奢侈品过节成风的不道德不严压制，造成奢侈品行业陷于下滑期，如今腕表市场或许有所转好，Tambour Horizon因此全方位转入了中国市场。对奢侈品市场的市场需求转好在腕表领域显露出无不。

据加拿大皇家资本银行（RBC Capital Markets）最近的一项调查表明，受访者中约70%的人传达了明年将出售智能手表的意愿。Not only does the French fashion house’s parent company LVMH want a larger piece of the market share in China, it is setting itself up to compete with Apple. The tech company is still the leading global smartwatch brand, after first introducing its collection to the market in 2015. In China, Apple has already taken steps to capture designer-savvy affluent Chinese shoppers, teaming up with Hermès to create a more stylish, high-end option for consumers.法国时尚巨头LVMH不但想要在中国市场攻占更大份额，而且意欲与苹果公司抗衡。

苹果目前依然是全球智能手表的领军者，于2015年发售了首款智能手表系列。而且苹果早就先行射击了不懂设计、钱包又充裕的中国消费者，与爱马仕（Hermès）联合为之打造出了更加时尚、高端的智能手表。

“Right now, when [the] Chinese travel, they have to travel with two watches: one for China and one for the rest of the world,” Louis Vuitton chairman and chief executive Michael Burke told?Business of Fashion?in an interview. “If a Chinese citizen buys the Horizon watch in Paris, when they land in Shanghai and they reboot the watch, it boots automatically on the Chinese operating system.”LV董事长兼任首席执行官迈克尔·伯克（Michael Burke）在专访中告诉他《时尚商业》（Business of Fashion）：“现在中国游客旅游的时候要带上两块表格：一块是中国时间，一块是世界时间。但是在巴黎买了Horizon的话，返上海后重新启动一下手表，就能自动转换到中国时间。

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